Purple Star Games is an entertainment company specialized in the publishing of mobile games and applications.

The purpose of this policy is to provide you with all the important information and explanations about how and why some of your data may be collected and processed by Purple Star Games when you use one of our applications or browse on our website. This privacy policy governs and details the main principles that Purple Star Games applies to the data we collect and process to:

(i) develop, publish and monetize mobile games and applications (“Purple Star Games apps and games”), and (ii) run our corporate website (“purplestargames.com”).

If you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact Purple Star Games as indicated in the contact section of this policy.

Purple Star Games apps and games

Why does Purple Star Games collect data from its apps and games?

When you use the Purple Star Games apps and games, We will collect information about you. Such information, also known as “personal data” can be automatically collected by Purple Star Games when necessary, or voluntary submitted by you. We use this data to provide you with the app or game that you downloaded, to ensure safety, and for other purposes described below (for instance, advertising) in the “More Details” section.

When you install and use Purple Star Games apps and games, we can collect and process some of your data for different legitimate purposes.

You will find below explanations regarding the reasons why Purple Star Games may collect data and the legal bases Purple Star Games relies on in each case.

Purple Star Games collects data:

  • To provide you with the services you asked for (e.g., knowing that you completed the first level to allow access to the second one).

  • Legal basis – Purple Star Games’s legitimate interest, such data processing is strictly necessary for the service(s) asked.

  • To run analytics and understand how users interact with our product and services to continuously improve it either directly or through third-party partners (e.g. identifying that a feature is annoying for users or that a level is too difficult for most gamers).

  • Legal basis for third-party analytics - Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, Purple Star Games only shares personal data collected through Purple Star Games apps with third-party partners that provide Purple Star Games with analytics services once you express your consent through the pop-up notice included in our apps.

  • Legal basis for first-party analytics – Legitimate interest. Purple Star Games collects user data for the purpose of its own internal analytics tools. Data is used for the sole purpose of Purple Star Games analytics tool and is not shared with any third parties. This data processing is based on the legitimate interest of Purple Star Games.

  • To serve advertising tailored to the preferences and interests of our users and allow Purple Star Games to continue to provide free services and products

  • Legal basis – Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, Purple Star Games only processes or shares personal data collected through Purple Star Games apps for personalized advertising purposes once you express your consent through the pop-up notice included in one of our apps.

For all data processing activities that rely on users’ consent, you can withdraw your consent at any time from the “settings” page in our various applications.

Please only note that in the case where you withdraw your consent or where you refuse to consent in the first place, you will still be served with advertising but that may be less relevant to you as it will not be tailored to your interests.

What data does Purple Star Games collect from its apps and games?

Purple Star Games does not use any data that allows us to identify you directly. We only collect mobile identifiers and other technical information (if necessary, only with your consent) allowing us to recognize your device.

For all the purposes listed above the data that Purple Star Games collects is limited to :

  • The apps you are using

  • Your IP address

  • Your Mobile Advertising ID (Apple IDFA or Google AAID - which are technical identifiers developed by mobile operating systems for advertising purposes remain under your control and can be reset or erased at any time from your device settings and device identifier (e.g. IDFV for iOS devices and Android ID for Android devices)

  • Information about the device you use and your connection (user agent, type of connection, timestamp, system language, device model, screen resolution and settings, battery level, available storage space, time zone, OS)

  • Data pertaining to your activities on our applications and notably the way in which you interact with our applications (for instance, how and when you use our applications) and with the advertising served in our applications (for instance, number of ads served, potential clicks)

In some of Purple Star Games apps and games, you may choose to login to your account with a third-party service (Google, Apple, Facebook) to improve your experience (sync your progress in multiple devices, secure your progress and restore it in case of device lost, device upgrade, etc.). In such case, we may collect and securely store your email address (and no other account data) in a hashed format within our database. This information will be used by Purple Star Games for account recovery and customer support purposes only. We never share your hashed email with any third-party.

With whom may your data be shared & why?

We do not sell your personal information, but we need to share it with third parties to deliver the best service possible. Do not worry, we make sure that they all use the same degree of care as we do.

Purple Star Games does not share your personal data with third parties without your prior consent in the countries where collecting users’ consent may be required by applicable laws and regulations.

When you consent to the collection of data for advertising and analytics purpose, we may share the data listed above with the following categories of recipients:

Ad Partners: allow us to monetize the ad inventory of our apps and provide users with free products and services.

Those partners usually collect data via their own tools (Software Development Kits or “SDK”). You will find a list of our partners implementing advertising SDKs through our applications and the privacy policies of their services that describe their practices and allow you to exercise your rights directly toward them hereafter:

Analytic companies: provide us with tools and technologies that allow us to better understand how users interact with our services and will help us improve it. These partners also usually collect data via their own SDKs. You will find a list of our partners implementing analytical SDKs through our applications hereafter:

Purple Star Games Website

Purple Star Games website is mainly informative, and its use is governed by the Terms and Conditions available here.

Why does Purple Star Games collect data from its website?

Like on most websites, when you browse on purplestargames.com certain information about your connection and device(s) are automatically collected for the website to operate properly.

Purple Star Games and its partners also use cookies and similar technologies to analyze how our users interact with our services and administer the website. Cookies are small text files stored on your browser that allow the collection of non-personally identifiable information related to your navigation on a website.

You can control the use of cookies in your browser settings but if you choose to disable cookies it may affect certain websites’ functionalities.

What data does Purple Star Games collect from its website?

For the purposes listed above the data that Purple Star Games and its partners collect is limited to:

  • Browsing events and interactions with the website’s contents and services

  • Anonymized IP address and technical information related to your browser and/or device (user agent)

  • Information you provide us with voluntarily when you contact Purple Star Games

Analytics and third-party cookies

Purple Star Games uses Google Analytics to collect information related to the web traffic on our website. This service allows us to measure the performance and proper functioning of our website and to provide you with a better experience. Purple Star Games makes sure to configure this tool in such a way that the information collected for this purpose is anonymized in a way that does not allow identifying any end users of our website.

For more information on the data protection and privacy aspects of these analytics services, you can refer to Google specific policy accessible here: https://policies.google.com/privacy and opt-out from Google Analytics data collection here: https://tools.google.com/dlpage/gaoptout

Social networks and other communication tools

Our website also offers communication tools allowing users to share content on social networks. When you interact with such social media widgets or “share buttons”, these social network companies may collect information about you and/or your device and connection. Your interactions with these services are governed by the respective privacy policies of the companies providing these services. For more information on the data protection and privacy practices of these companies, you can refer to their specific policies listed below:

Security and other important information

How long does Purple Star Games keep your data?

Personal data collected, received and processed for the purposes described in this policy is not kept longer than necessary by Purple Star Games.

Purple Star Games does not retain user-level data for more than 13 months except for the data collected for the purpose of its first-party analytics tool which can be stored up to 25 months based on the guidelines of our Supervisory Data Protection Authority.

Children data

Purple Star Games never knowingly or willingly collects any personal data concerning children under 16 years of age. If you are under 16, please do not use Purple Star Games Apps and Games.

International transfers

Some of the partners and processors referred to in this policy are located outside of the European Union.

In such case, we ensure that:

  • The personal data is transferred to countries recognized as offering an equivalent level of protection or,

  • For personal data transferred outside of countries recognized by the European Commission as having a sufficient level of protection, any of the mechanisms offering appropriate guarantees is used, for which provision is made by applicable regulations, and notably the adoption of the standard contractual clauses of the European Commission.

What rights do you have?

Your personal information belongs to you, and we will make sure your rights are respected. You can contact us at dpo@purplestargames.com at any time to ask for a copy of your data, to withdraw your consent, or to obtain the deletion of the information we keep for you.

Consent withdrawal and opt-out of sale of information

You can change your consent status at any time from the Privacy Settings available in Purple Star Games mobile games and applications.

Please note that if Purple Star Games does not sell the personal information of its users, we may share it with third parties such as analytics and advertising companies in order to improve and personalize your experience and adapt the content and ads of our services.

Adjusting your consent settings within Purple Star Games apps and games, will allow you to block the collection of data for these purposes and will prevent the sharing of information with our analytics and/or advertising partners.

Access right

Upon request, Purple Star Games will provide you with information about whether we hold any of your personal information. You may access or request deletion of your personal information directly in Purple Star Games mobile apps or by contacting Purple Star Games's Data Protection Officer as indicated in the “Contact” section below. We will respond to your request within a reasonable timeframe.

Rectification and erasure

You may request Purple Star Games the rectification of inaccurate personal data concerning you, as well as the completion of incomplete personal data. You may also request Purple Star Games to erase without undue delay your personal data when it is no longer necessary for Purple Star Games to retain such data.

In order for your data to be erased or rendered inaccessible you can either:

  • Reset your mobile advertising identifier (IDFA on iOS, GAAID on Androïd) or activate “Limit Ad Tracking” in your device’ settings in order to make previously collected data non linkable to you or your device anymore and limit further data collection if you choose to enable the “Limit Ad Tracking” option.

  • Contact Purple Star Games's Data Protection Officer, as indicated in the “Contact” section below in order to have the data previously collected by Purple Star Games on you and/or your device permanently erased or anonymized.

Portability

Upon request, Purple Star Games will provide you with the personal data that you provided to us and, if possible, will communicate this information directly to another data controller of your choice in a portable format when the processing is based on consent or contract.

Right to lodge a complaint

You may lodge a complaint with a Data Protection Authority. Purple Star Games being a Bangladeshi company, our supervisory authority is in Bangladesh: ICTD www.ictd.gov.bd

Contact

Purple Star Games is the Data Controller.

You can contact our DPO at:

  • dpo@purplestargames.com

  • Data Protection Officer - Purple Star Games – House 40, Road 6C, Sector 12, Uttara Model Town, Uttara West, Dhaka - 1230, Bangladesh

Privacy Policy

Last updated March 26, 2024
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